Swiggy Access Startup Story: Swiggy is India’s largest online food delivery company started in 2014 from Bengaluru. It was started by two BITS Pilani students Sriharsha Majety and Nandan Reddy and later strengthened by Rahul Jaimini. The company launched its first 40-minute fast delivery service in Koramangala Bengaluru by adding a few restaurants.

Swiggy’s Services and Innovations

Swiggy has launched several services for the convenience of its customers including Swiggy Pop (single-serve meal delivery) Swiggy Cloud (cloud kitchens) and Swiggy Store. The company has also launched a service called Swiggy Go which allows people to send documents clothes and other essentials. Restaurant owners can also order premium packaging material through the Swiggy Partners platform.

Swiggy’s Funding and Growth

Swiggy raised its first funding of $2 million from Accel and SAIF Partners in 2015. In 2018 the company received $210 million in funding from Naspers and DST Global making it one of India’s largest unicorn startups. In 2020 Swiggy’s net worth reached $3.6 billion and it expanded to 245 cities.

Swiggy’s Income Sources

Swiggy earns its income in multiple ways. It earns money through delivery fees commissions from restaurants and advertising. Under Swiggy Access it provides kitchen setups to restaurant partners in places where they do not have a presence. Apart from this it also generates revenue by partnering with various financial institutions like Citibank HSBC and ICICI Bank.

Swiggy’s Digital Campaigns and Future Plans

Swiggy ran multiple digital campaigns to promote its brand of which Ghar ka Khaana Saath Mein Thoda Swiggy was the most popular. Under this campaign the company gave the message to Indian customers that they can make their home food even better with the delicious dishes of Swiggy. The company is now working towards making its products even smarter by using Artificial Intelligence (AI) technology.