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Sachin and Binny Bansal Startup Story: Sachin Bansal and Binny Bansal who had the same surname but were not related to each other founded Flipkart together. The journey of both of them started as colleagues in Amazon and then reached to making Flipkart a billion dollar company. This journey became an inspirational success story for Indian e-commerce.
Early experience in Amazon
Sachin and Binny started their career in Amazon. Here they had a lot of experience in the e-commerce industry. While working in Amazon both of them got an understanding of the operation of the online retail platform which inspired them to start their own company.
Flipkart was founded
In 2007 Sachin and Binny started Flipkart with the aim of revolutionizing Indias e-commerce sector. Initially their focus was only on online sales of books as they believed that there was a lot of potential in this market. Starting from a small apartment both of them did the work themselves from packaging to delivery.
Challenges and innovations
The early days of Flipkart were full of challenges. The e-commerce environment in India was new and there were many problems in the infrastructure. But the Bansal brothers faced these challenges and moved forward with innovations. They introduced cash-on-delivery which was a big change at that time and this led to the rapid growth of Flipkart.
Expansion and mergers
Over time Flipkart expanded its product categories and reached from books to electronics fashion and other categories. Along with this the company acquired major companies like Myntra which helped Flipkart strengthen its market share.
