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Startup Story of FirstCry: FirstCry was started in 2010 by Supam Maheshwari and Amitabh Shukla. The idea came when Supam had a lot of trouble buying good and reliable baby products for his child. Then he thought why not create a platform where everything needed by children can be found at one place.
The need was the greatest in small cities
The biggest feature of FirstCry was that it focused more on small cities than metro cities. There was a shortage of baby products in small cities and people there did not have many options. FirstCry gained growth very quickly by establishing its hold there and made a place in the hearts of the people.
Captured both offline and online fronts
FirstCry started with an online store but soon started opening offline retail stores as well. Today it has more than thousands of stores in many cities of India. It made shopping easy for parents and became a brand of their trust.
Investors showed trust in FirstCry
FirstCry received tremendous investment which also included big names like Ratan Tata. Ratan Tata himself became the brand ambassador of FirstCry which further strengthened people’s trust in this brand. After this the company expanded very fast and moved towards profit.
FirstCry has become the first choice of every parent
Today FirstCry has become the most trusted name for children’s shopping. Be it diapers or toys or children’s clothes everything is easily available here. This startup has become not just an e-commerce platform but the first choice of every parent.
